Vidaken Media is a video production company that specializes in creating custom social media videos for promotional marketing, tailored to each client’s needs, and designed specifically to drive user engagement while on social media platforms.
After researching online video statistics, we’re sure you’ll be convinced that your business NEEDS to develop and market a social video program.
Just take a look at the facts below, and let’s get started today!
Companies who use video grow their revenue faster year on year than those who don’t.
According to Optinmonster, video marketers get 66% more qualified leads per year (Optinmonster, 2019). Optinmonster also concluded that video marketers achieve a 54% increase in brand awareness . Additionally, 93% of marketers say they’ve landed a new customer thanks to a video on social media. This increased quality of leads can be attributed to the quality of education that video brings. Not only do customers gain trust in companies, but they’re also able to educate themselves about the company or their product through interactive visuals. These stats show that there’s no need to second-guess the benefits of video marketing for business. As for video marketing in 2021, it will be a great way to grow your network and customer base, not just now, but also in the future.
Not only do videos keep users more engaged, but they also play a rather important role in their decision-making process.
A survey conducted by Wyzowl shows that nearly eight out of every ten users have purchased a piece of software or app after having watched the brand’s video (Wyzowl, 2018).
And the power of video marketing is actually felt throughout the entire buyer’s journey – the same study shows that most people (96 percent of them, to be exact) turn to videos to learn more about a particular product and/or service.
In 2019, users spent a weekly average of six hours and 48 minutes watching online videos – a 59 percent increase from just three years prior in 2016 (Limelight, 2019). Just imagine what a year like 2020 did to those stats!
And all signs currently suggest that this will continue to increase. Already, audiences under the age of 36 are spending more time watching videos online than on traditional broadcast mediums such as the television.