The length at which your viewer is able to watch one of your videos before they click off can make or break the outcome of your video marketing plan. And the sad truth is that some experts say about 64% of people in an audience will fall asleep after just only 3 minutes! To circumvent this potential pitfall, try injecting content from a previous video, having a short 30-second intro clip and showing shorter videos on platforms like Instagram and Facebook, for example.
Figuring out how long to make your videos can be difficult. The reason is there are so many different factors that continue to change with each new season or even day of the week. The best way for you to make sure your video length stays on par with today’s trends is by making sure you’re taking advantage of our guide listing our recommended video length for different online platforms and networks for both individuals as well as larger enterprises!
Producing epic video content is a time consuming, expensive process. As the owner of your business, you need to carefully study your target audience and analyze their habits. This can be especially difficult if you don’t have a big marketing budget or if you are new to promoting your brand on social media. Of course it doesn’t always work out as planned, and often times brands need to move forward with lackluster video content, which only turns customers away from them in the long run. One way to get around this dilemma is by working with a professional videographer or team who specializes in creating quality social media content that will build trust between your company and it’s followers!
How long should your video be?