We are going to kick-start 2022 by providing a series of blogs in the coming months outlining some significant facts, by the numbers, of the benefits to having videos online for your social marketing efforts.
Do you have any statistics you’d like to share? if so, please let us know!
After watching a product video, consumers are up to 85% more likely to buy it
Calls-to-action get 380% more clicks when placed in videos
Video content can contribute to 157% increase in organic traffic for your landing pages
‘How-to’ searches are increasing 70% year-over-year on YouTube
80% would rather watch a live video than read a blog
87% prefer to watch videos online if it means more behind-the-scenes content
Combined, user-generated videos and professional content increases brand engagement by an average of 28%
By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017 (Cisco).